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Task face verification. General vaccine. General triathlon. General neural network. Task music information retrieval. General visualization. General singapore. General skimage. General deployment. General news. General gradio. Task pose estimation. General huggingface.

General individuals. General production optimization. Task multi-label text classification. General seo. Task text generation. General video-object-segmentatino. General azure. General animals. General number recognition.

General food. Task visual tracking. Task license plate recognition. General awesome list. General data science related notes. General bot. Task domain generalization. General happy. Task salient object detection. Task automl. General machine. General mri. Task self-driving cars. Task biomedical information retrieval. Task weakly-supervised named entity recognition. Task motion estimation. Task depth completion. Task real-time semantic segmentation.

Task visual odometry. Task part-of-speech tagging. Task animal pose estimation. Task recommendation systems. Task semantic textual similarity. Task feature importance. Task scene recognition. Task 3d multi-object tracking. Task eye tracking. Task code search. Task question generation. Task colorization. Task video reconstruction. Task cross-lingual ner. Task facial expression recognition.

Task semantic role labeling. Task data augmentation. Task visual question answering. Task video classification. Task community detection. Task video prediction. Task lesion classification. Task unsupervised domain adaptation. Task graph matching. Task low-light image enhancement. Task common sense reasoning. Task real-time strategy games. Task robot navigation. Task text style transfer. Task video-based person re-identification.

Task graph classification. Task semantic correspondence. Task action spotting. Task machine reading comprehension. Task scientific document summarization. Task visual object tracking.

Task weakly supervised action localization. Task graph representation learning. Task 3d point cloud classification. Task trajectory forecasting. Task color image denoising. Task multimodal activity recognition. Task adversarial attack. Task deepfake detection. Task head pose estimation. Task video captioning. Task knowledge base question answering.

Task open information extraction. Task audio tagging. Task visual localization. Task continual learning. Task code generation. Task topic models. Task link prediction. Task abuse detection. Task constituency parsing.

Task visual reasoning. Task 3d pose estimation using rgb. Task gaze estimation. Task lane detection. Task semantic parsing. Task scene text recognition. Task point cloud registration. Task time series analysis. Task music source separation. Task online multi-object tracking.

Task emotion recognition in conversation. Task visual place recognition. Task saliency prediction. Task sarcasm detection. Task 3d human reconstruction. Task boundary detection. Task core set discovery. Task document layout analysis. Task classification with binary neural network. Task egocentric activity recognition.

Task product recommendation. Task action quality assessment. Task unsupervised video object segmentation. Task sound event detection. Task source code summarization. Task 3d object recognition. Task speech separation. Task curriculum learning. Task 3d object tracking. Task audio source separation. Task abnormal event detection in video. Task object localization. Task scene flow estimation. Task video inpainting. Task multimodal unsupervised image-to-image translation. Task optical flow estimation.

Task monocular depth estimation. Task multiple object tracking. Task temporal action localization. Task colorectal polyps characterization. Task document classification. Task dense video captioning. Task facial landmark detection. Task abusive language.

Task multimodal machine translation. Task active learning. Task lexical entailment. Task patch matching. Task bias detection. Task activity detection. Task grasp contact prediction. Task activity recognition. Task automatic post-editing.

Task dictionary learning. Task remote sensing image classification. Task video understanding. Task binarization. Task unsupervised object segmentation. Task classification with binary weight network.

Task one-shot learning. Task deblurring. Task video frame interpolation. Task automated theorem proving. Task chatbot. Task human action generation. Task retinal vessel segmentation. Task emotion recognition. Task scene text. Task feature selection. Task adversarial defense. Task depression detection. Task natural language inference.

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Digital strategy applications include behavioral segmentation, and business case and roadmap development. Other areas of expertise include market research and intelligence; marketing automation; social media; and search engine marketing and optimization. Navigo Consulting Group Inc. The companys resources, category expertise and infrastructure help clients use transportation strategically.

Navigo specializes in cost reduction of parcel freight and mail services, principally through supplier contract negotiations. Its service is contingency-based with no upfront costs. Phase 2 International Alakea St. The company hosts business software from IBM and Microsoft in its data center, oering a monthly subscription plan where the client only pays for a peremployee, per-application.

The subscription includes all licenses, storage, bandwidth, and technical support and training. SR Research, a research company run by retailers for the retail industry, focuses on technology. The company covers store operations, merchandise optimization, cross-channel and multichannel issues, and private label management. RSR Research delivers benchmark reports on the state of the industry and analysis of breaking news. RSR also oers custom research for niche markets or applications.

All the companys research is available to qualied retailers and their business partners. Metropolitan Plaza, Millcreek Blvd. Graves, President Ned N. Sedlak, VP. Other services include strategy development, distribution network optimization, workforce optimization, operations assessment and productivity improvement, and information systems selection and implementation. The organization has more than member companies and focuses on challenges such as Web 2. Sloan Center for Internet Retailing A.

Management Donna L. The center includes the UCR eLab, a virtual research lab and online panel for the study of online consumer behavior; and the eLab Global Panel, a community of Internet users who participate in Sloan Center-conducted Web surveys and experiments about consumer behavior in the digital world. SmartLogin places a retailers logo on the consumers personal computer desktop, Internet browser and quick launch toolbar. When consumers click on the retailers logo, they are automatically logged into the retailers application with no user name or password required.

It was an early adopter of visionbased three-dimensional eye-tracking systems and has, since its founding in , installed more than 4, systems worldwide. Its major elds of expertise are eye and gaze tracking systems in retailing, research and industry, high-speed image processing, and eye tracking and registration applications in ophthalmology. Sophelle oers two proprietary testing products: Accelerator, which increases the eciency of testing many retail applications, including e-commerce and point-of-sale; and Continuous Quality, which monitors the web sites end-user experience to help uncover and resolve purchasing obstacles.

Functional and user interface testing, and performance monitoring are included. The company, founded in , operates a nationwide network of mystery shoppers who review e-commerce sites. Retailers that achieve a high level of service earn a seal to display on their web sites.

Tobii Technology Inc N. Washington St. The company provides eye tracking components to e-commerce businesses and companies in health care, diagnostics, vehicle safety, gaming, and computer manufacturing. It also oers a range of products with its patented eye tracking technology to various industries.

The technology can be used to create handsfree computers. Front St. Philadelphia, PA TrinityInsight. Services include consulting on e-commerce strategic planning, search marketing and optimization, web analytics management, and multivariate and usability testing services.

Trinity helps retailers identify, prioritize and execute opportunities within the technology, marketing and usability aspects of their e-commerce store. Trinity will dene the tests, recruit respondents, administer the test and analyze the results. Usability Sciences Corp. The company uses a proprietary rating system for the usability of rich media featuressuch as the ability to zoom in on products, and audio and videoand combines it with analytic data to generate reports and recommended actions for clients.

Focus groups and eld studies also are employed. User Centric Inc. Its consulting services include usability testing, eye tracking, expert evaluations, remote user testing, user-centered design and online surveys. User Centric uses a special monitor with infrared technology to capture the location of the eyes while looking at stimulus, oering insight into the processes involved in user interaction with computer interfaces, physical products and printed material.

Valtech N. Dallas Pkwy. Services include e-business consulting, global sourcing, I. E-commerce oerings include online marketing, search engine optimization, the development of primary applications, web sites, Internets, intranets, extranets and enterprise portals powered by a content management system.

Valtech starts with standard software, and then tailors it to its clients needs. The companys core oering is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users.

Based on this research, Yankee Group provides data insights and advice to its web retailing clients and others. Consulting services include market and technology prioritization, customer segmentation, competitive benchmarking, market education and market services.

Palm St. Features include multiple storefront templates, coupon manager, related items, quantity discounts, multiple image upload and views, advanced reporting and sales tools, export to major shopping portals, and e-marketing and promotion tools, title and Meta tags, and upload of categories and products.

Fluid Inc. Fluids products also use existing data, such as analytics, sales volume and customer reviews to automate merchandising strategies. Fry Inc. Its Open Commerce platform enables retailers to develop online stores and create or expand their e-commerce businesses.

Fry provides a range of services for retailers and consumer goods manufacturers to help enhance their direct-to-consumer channels across the retail value chain, including strategic planning, creative design, technical development, managed hosting services and ongoing operational support. The company has expertise in consumer electronics, consumer products, entertainment media such as music and video, software, telecommunications, health care and security. San Francisco, CA Scene7.

The companys creative services group oers a range of production services including image authoring for dynamic rendering, dynamic image production for zoom and spin, template creation for personalization, viewer skin development, custom reporting and targeted e-mail services. San Jose, CA Adobe. The Professional Edition is for creating and publishing interactive content for a variety of marketplaces and devices, such as the iPad, Android and BlackBerry Playbook tablets. The companys Intelligent Internet Platform is made up of nearly , service points, deployed in 72 countries and spanning most of the networks within the Internet.

The Akamai Shopper prioritization helps online retailers identify and prioritize shoppers in the purchase funnel based on customer-dened criteria, such as active login, active shopping cart or visiting history.

ARS Interactive N. Smith St. RS Interactive is a full-service interactive marketing agency for retailers with online and mobile sites. The companys services include marketing, advertising, design, technology and product content. ARS Interactive on-demand product content management technology enables retailers to create, catalog, standardize, modify, import and export content.

It works with a retailers marketing sta to create information, descriptions and images for selling products. Automatic Query Guidance clusters results into relevant product groups. When buyers select a category, AQC automatically suggests further products through the clustering of complementary items.

Autonomy also creates customized customer proles based on customer interaction with the site. BlueKey Inc. Its system features web-based password protection, a robust page editor, user accounts with multiple levels of access and editorial review, and an events calendar with Google map integration.

BlueKeys content management system also comes with other advanced tools, including home page content, and event and news teaser tools. Brafton Inc. The companys editorial sta writes news, blogs and articles for business web sites, paired with in-house search engine optimization and social media marketing expertise to help customers build their brands online.

Custom articles are written by in-house journalists and delivered automatically to a retailers web site daily through e-mail, social media and search engines. CDNetworks Co. DNetworks is a Seoul, South Koreabased content delivery network. Founded in , CDNetworks has subsidiaries in the U. It provides a suite of technology for video streaming, large-volume le downloads and image caching. The companys Web Performance Suite integrates a range of web performance tools to accelerate web content delivery and application performance.

CDNetworks also oers dynamic web and network acceleration software. Morrisville, NC ChannelAdvisor. The ChannelAdvisor Webstores application oers product updating capability. When an online retailer makes changes to a product in ChannelAdvisor, or the quantity is automatically updated based on sales in another channel, the changes are reected on their storefront more quickly, ensuring that web store shoppers are viewing the most up-to-date and accurate product information.

NET Content Solutions provides products and services, including standardized and normalized product information, suggested selling products and hosted services, and professional review and ratings. CNETs products include DataSource, comprehensive product information available for custom data sheets, rened searches, side-by-side product comparisons and other applications, and Intelligent Cross-Sell, a product that simplies the automating and optimizing of the cross-selling of accessories.

Commerce Guys Wildwood Ave. The company works with Drupal, an open source content management system. Commerce Guys developers and programmers can design web applications and modules to t retailers specic needs. It also can work with web agencies on themes and user interface, focusing on core e-commerce features, such as web site architecture.

Comosoft Inc. The companys LAGO application uses a centralized database and a set of application services to manage content product images, copy and marketing content and its relation to product attributes factual data about products and product groups and media usage information. The LAGO applications are integrated with the retailers other systems. Its eCommerce21 modules enable retailers to design and manage online stores. Features include enterprise-wide content management that allows retailers to optimize, update and secure an online database; an inventory exchange module; an online product conguration model; a shopping cart module; and content development module.

Conduit Ltd. The Conduit Network allows publishers to create, exchange and distribute apps and to collaborate through business partnerships. The company also enables publishers to encapsulate and deploy content to browsers, web sites and all major mobile devices. Publishers can distribute and exchange their apps directly or through the Conduit App Marketplace.

Cotendo Inc. Its single-platform software includes acceleration services for dynamic web applications, static and dynamic web content, Secure Sockets Layer SSL , advanced domain name system, adaptive image compression performance monitoring and real-time reports and analytics.

Cotendo software can speed delivery of content such as specic product recommendation and special oers and promotions. CrossView Front St. Its integrated cross-channel platform oers a single view of customers, orders, inventory, products, pricing, promotions and marketing activities. Jefferson Blvd. It Cloud web content management systems is designed for non-technical users, with simple tools to enable speedy content updates.

Its web CMS software includes features like mobile content management, social media management, purpose-built templates, multilingual content management and management of multiple web sites.

It also features management of blogs and user-generated content. The company provides duty and tax content for international e-commerce. The companies provide a comprehensive trade data repository delivered via a web-based subscription, application programming interface web services or data.

Digital Element Technology Pkwy. It specializes in high-end three-dimensional and two-dimensional visualization work, binary runtime environment for wireless and Java development, cross-platform and proprietary platform development, and low-bandwidth Internet projects. The rm also creates custom software for PC, Macintosh, and mobile, and custom artwork for landscape architecture, lm and computer games.

The MYO Product Selector application allows consumers to lter product attributes that are customized for a manufacturers products, including features, price, colors application and other relevant elds.

The companys technology helps web sites sell products through custom product demonstrations, congurators and product selectors. Sierra Ave. The company also lets editors review each piece of content for accuracy and originality. Retailers can add keywords to their order and specify densities in which they want them used.

Merchants also can design a unique page format via a dropand-drag approach or select from a predetermined format and let the copywriter decide what works best. Ektron Inc. Developers can build the templates and develop functional widgets needed by marketing departments to build web pages. Users make content changes directly on the site in-context or in browser-based content authoring form. The company also oers Ektron eMobile Tools for managing mobile web content.

The commerce suite oers advanced tools for purchasing, order tracking and other e-commerce requirements. It also oers enterprise portal applications that support productivity and collaboration in critical business processes. Enterworks PIM capabilities integrate product data from multiple sources into a central repository. EPIServer Inc. PIServer provides web content management, online social community, mobile and e-commerce platforms through a partner network of more than companies in 30 countries.

Using the EPIServer commerce platform, retailers can personalize web content based on who customers are and what is relevant to them. Groups can be dened by geo-Internet Protocol, pages visited, number of visits, time of day, referring search word from Google, user prole, recent orders, products in basket or other criteria. The EQ Network enables content owners to quickly deploy a Media Delivery Bar on their site allowing visitors to request personalized videos prepared and delivered via an Ad-Per-View Software-as-a-Service.

The Media Delivery Bar provides content owners the tools to hyper-target advertisements to individuals based on voluntary demographic information they supply. Etilize Inc. It delivers highly structured and standardized product content for e-commerce functions such as side-by-side comparison and suggestive selling. Data provided includes product data, marketing text, product images, rich product content and detailed product attributes. Extole Inc. The companys SocialBuilder allows retailers to oer customers and their friends custom-branded sweepstakes on the retailers Facebook pages.

The Software-asa-Service product includes program design, optimization, customer service, legal fulllment and other features. Extole also oers social marketing services, with features such as strategic planning. The technology was developed by experts from diverse elds, including apparel design, anthropometrics, robotics and engineering from Tartu University and Tallinn Technical University in Estonia and Human Solutions GmbH in Germany.

Shoppers are able to ip through a publication on their computercomplete with links to related web pages, embedded video, zoom features and other content. LivePrint is designed to help retailers create a bridge between online and print, bringing a publication to life and making it easier for potential customers to learn about product online. Gigya Inc. Mountain View, CA Gigya. It allows retailers to apply friend and prole data to drive social registrations, word-of-mouth marketing and community interaction.

Gigya supports more than million users each month across more than 50, sites. The company also provides analytics, consulting and support to retailers. Group FiO Inc. The web merchandiser allows any e-commerce site owner to manage every aspect of what their customers see, including content and multiple landing pages to enrich the customers shopping experience.

Group FiO also oers online storefront platforms with features such as a live, dynamic shopping cart, secure online payment gateway and built-in web analytics. IFeelGoods Inc. The Ifeelgoods platform is a hosted application that manages retailer virtual goods promotion oers, redemption and customer service. Its Facebook Credits incentive allows retailers to oer customers Facebook credits by signing up for e-mail or enter a contest. It oers integration with a variety of enterprise resource planning, customer relationship management, content management systems, payment gateways, tax calculation services, parcel shipping carriers, rating services and cloud computing.

It features advanced site search capabilities, including faceted search and a product congurator. Integration New Media Inc. Features include full Unicode support for localizing applications, support for the AEGIA PhysX engine for advanced, real-world motion and native rendering with DirectX for creation of game environments and realistic simulations.

Impressario features include PDF creation and customization. The company specializes in web sites, manuals, presentations, graphics, documentation and the issues involved in localizing them. Its teams of engineers develop customized solutions and all client translation products developed remain the property of the client. Kaon Interactive Inc. Its Kaon 3D catalog provides realistic, interactive product models coupled with product messaging.

Customers can investigate moving parts, view products from every angle, sample color options and explore unique product features. It can also deliver consistent multichannel branding and messaging. Kaon also oers 3D PDFs for sales sheets, specication and user manuals. InsiteCommerce is the leading B2B ecommerce platform for manufacturing, distribution and retail enterprises.

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The platform doesnt require plug-ins and is functional with all browsers and mobile devices. By joining Beyond , KSC also will be able to oer the Kontent content management system, MerchTrack merchandise and product sample tracking software and mobile Quick Response Code applications. Lionbridge Technologies Inc. Logoport provides a web-based translation memory technology and related linguistic production and quality assurance tools.

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It provides content delivery, streaming media, and edge computing and reporting technology. Its services allow online retailers to accelerate, customize and control the delivery of content and rich media. It features a real-time trac monitor to quickly identify problems before they impact business and integrates with most analytical tools through automated delivery of industry standard web logs. MotionPoints technologies are designed to translate and globalize retailers web sites, optimize user experiences for each target market and help drive trac to the sites.

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The technology is designed to be user friendly, with no photography skill required. The light box and camera are fully controlled by PhotoSimile. The software optimizes camera settings for lighting inside the light box. The software can prepare images for web site use. Traverse Hwy. To host a contest, retailers sign up for an account, establish the parameters of the contest via the software and place it on their web sites.

Photoscramble contents are customizable. Package levels include basic service with Photoscramble branding, Pro White Labeled service for transparent hosting and corporate branding tailored to a retailers branding requirements.

Powerfront Lennox St. It features an online marketing platform, ash dynamic Extensible Markup Language segments and a customization development service. The technology is browser-based and gives retailers unlimited pages. It uses Microsoft Word-like content editor, an automatic menu system and full linkage integrity to eliminate pages not found.

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There are actually no reports of any people today displaced for a final result for the flooding; even so nearby monitoring and assessments are ongoing. But, you’ll receives a commission inside of days and reduce substantially for the clerical support mandated to comply with up on payment.

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The examine shown that overdrinkingfour or even more glasses of wine or beerbrings you out of that protecting cardiovascular window and places your heart in danger. We are heading anyway,’ ” Pacifico recalled.

Any time a coworker requested what Pacifico would consume, Catalanello stated, “Who the f cares? It really is his fault for staying a vegetarian homo. Gardez l’esprit que les content articles ici sont sous la plume de jeunes auteurs, de sorte s’il vous plat garder la critique respectueuse, et nous aider garder cette position un coffrefort et de soutien pour les crivains de tous ges de contribuer.

She lost her eyes, fingers and facial features inside of the assault with the chimpanzee named Travis. Relation Affordable, son cinquime work en carrire, dresse un portrait moqueur des relations amoureuses d’aujourd’hui. Il faut investir si on veut rendre la ville attrayante, c’est le seul moyen. On a un program pour diminuer la dette accumule, a affirm le maire de Qubec.

On ne suggest pas de mettre la dette 0, puisque les gnrations actuelles paieraient tout, il faut un quilibre, a renchri le directeur gnral de la Ville de Qubec, Alain Marcoux. A Consolidated spokeswoman informed me that potential customers are required to provide their Social Safety numbers whenever they sign up for satellite provider. The amount of Specific Scripts customers in steptherapy applications grew considerably among and , from two to 9 million. A good deal in the maximize transpired following stories of steptherapy cost savings ultimately year’s Specific Scripts Results Conference.

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They need to understand that the everevolving human body of information is really an priceless asset that ought to be assimilated and utilized on an ongoing foundation. Power teach There’ll be various a variety of types of road blocks, necessitating both higher and reduced whole body strength. In the event you don have entry to weights, or simply if you do, whole body excess weight exercise routines and plyometrics are really a great route to create muscle.

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Pinpoint the produce. You can’t resolve the problem before you happen to be positive that everyone boasts a mutual definition within the concern which everyone is referring to the very same concern.

Get just as much knowledge as you can. Talk to for info and be certain to involve the impacted particular person s in discussions. Talk to “what else” inquiries to raise all of the challenges and clearly show a willingness to hear.

Do not ever turn into defensive or personalize challenges. Its authentic that means addressed loyalty and attentiveness to one’s duty to some lord or perhaps a king, inside a broader perception as opposed to linked idea of fealty.

Bancorporation ST: IN: FIN fin, organ of locomotion characteristic of fish and consisting of skinny tissue supported by cartilaginous or bony rays. David Bates gave customers somewhat more insight into why the union requested the personal bankruptcy court to forestall American from rejecting their collective bargaining settlement. Il est l’expression d’un droit d’opinion et de conviction auquel tout tre humain a droit.

Faudrait il aussi interdire le droit d’expression selon les Libraux. A ton encore le droit d’tre anti libral sans tre tax d’anarchiste??? Je pose la concern: parce qu’au vu du grand dballage de la commission Charbonneau, il semble pourtant qu’il rgnait une belle anarchie dans certaines administrations librales.

Her snapshot showed a door standing intact within the midst of a pile of rubble. Par contre, selon lui, la dilemma de la dette de 15 millions de pounds du fonds de retraite des employs demeure un dtail essential encore en suspens. Witnesses state that four armed males robbed the bank. The donation will be employed for process scholarships, such as the Present of Hope. Smith is among the league’s leading shot blockers. He’s a farmer, former instructor and descendent of the pioneer Steveston family members.

I am aware what demise smells like. At a person level he scolded them for acting like boys and girls. He’s thanks back in courtroom Aug. The donation would be useful for application scholarships, such as the Gift of Hope.

The retreat is limited to about 15 females, who’ll be randomly chosen. Chen advocates for your Chinese immersion software. Pleasant occupation, keep it up. Good employment, keep it up. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how can we communicate? The 6foot9 forward struggled together with his shot in Match one, but he crafted eleven of 21 in Match two. Je pose la query: parce qu’au vu du grand dballage de la commission Charbonneau, il semble pourtant qu’il rgnait une belle anarchie dans certaines administrations librales.

Il a t issue des actes illicites reprochs Gilles Boivin, dont les chques qu’il aurait encaisss en son nom, de la contresignature imite, ainsi que de son utilisation malveillante de cartes de crdit, suscitant plusieurs ractions dans l’assistance. David Beckham was a primary figure in London’s drive to acquire hosting rights for that Olympics, and now the athletics icon is taking up the obstacle of boosting the impression of China’s troubled soccer industry.

Noted for beating again key corruption rates versus previous Danbury Mayor. Represented previous Waterbury Mayor , who was convicted of racketeering. A glass of wine, classical audio preferably Bach plus a toke off her pipe. Jean was serving in her many roles, which include that of Branch Council President and Diane was coming into the business like a new employees member.

Image courtesy of Alex P. Gates by way of Flickr. The agency was acquired in by McFarlane Partners of San Francisco which itself was sold past slide into a Dallas agency. Hudson moved for the U. Now two ages subsequent to returning to Canada, he’s going to established up a Newcourt Threats of harming a different human being will not be tolerated. They are to generally be commended,” Anthony stated.

She reduce discount codes, acquired clothing at secondhand outlets, and read guides and publications from the library. Chen advocates for the Chinese immersion process. Rangers: Get activity updates and publish your comments. Three gentlemen ended up recently caught slaughtering lambs on the Powys farm in wide daylight.

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It enabled him to patiently transfer on with the future effectively. Alvarez says he expects more smaller vendors to either go public, giving them. The answer, in this case, is yes. Redlich says he hasnt gotten a sales call from Monsoon Commerce, which helps retailers sell on online marketplaces, about oering those services to ReStockIt. Most customers would be anxious for that call because everyone is looking for an advantage to grow, he says. Internet Retailer 9.

Cohen believes eBays nancial backing will help Magento develop more advanced tools that might otherwise be out of its nancial reach. If done right, it will be a coup for Adobe representative locally, but a dierent, non-local Adobe rep manages the Omniture account, and that representative changes frequently because of employee turnover.

Since Adobe acquired Omniture after Gaiam inked its contract for Scene7, Allen hopes to use Gaiams position as a customer for two Adobe services as leverage to negotiate a better deal when her Scene7 contract is up for renewal in But she isnt condent that will work because Gaiam already gets a good rate on Omniture that MarketLive negotiates on its behalf based on MarketLives client portfolio of more a little concerned that they wont support the software at all or will want us to upgrade.

Allen says Gaiam is weighing whether to seek bids from other software vendors or look more closely at an upgrade with Escalate. Not knowing if Escalate will continue to support our existing software brings up the urgency quite a bit, she says. RedPrairie did not respond to a request for comment on its support plans for Escalate Retail products. Communication with clients about mergers and technology plans is often hit or miss, Alvarez says.

Vendors communication to. EBays bigger pockets should give Magento the resources to move some more innovation forward. EBay could make it more aordable because of its larger scale and bring some resources to Magento that Magento wouldnt have on its own. But not all e-retailers are as condent about their vendors becoming part of much bigger companies. Gaiam has a direct contract with Adobe to use its Scene7 imaging and design toolsScene7 itself was a Adobe acquisitionand an indirect contract for Adobes Omniture analytics tools that is managed by Gaiams e-commerce services vendor, MarketLive Inc.

She says her Scene7 account is managed by an 10 Internet Retailer. Gaiam uses Escalate Retail for order management and fulllment, and Allen describes account support as mediocre, which she partly ascribes to the e-retailer using the older Ecometry version of Escalates software.

Allen notes that Escalate did reach out by e-mail and phone to alert Gaiam to its acquisition by RedPrairie, although it wasnt made clear if the combined companies would support the software version Gaiam uses. Overall, our communication isnt super strong, Allen says. Im not sure that the acquisition will do us any favors. We are. Either they have to get in front of their customers or their customers are going to turn to others.

Given the pace of change they face, e-retailers can ill aord any such uncertainty, Alvarez says, pointing to how quickly online social networks and mobile commerce are reshaping retailing.

Web retailers must move quickly in areas like that, he says, and if that means relying on vendors that provide pre-integrated services, it makes sense to go that route. Hayneedles Dee concurs. We want to focus on how we allow our customers to nd the product that is right for them, he says. Were not integrators. We lose some competitive advantage when we have to focus dierently. Visit the IBM Interactive Marketing Resource Center to get the latest news, discover upcoming events and nd expert advice to help you move along the path to Interactive Marketing success.

To learn more visit: www. Engage your audience in cross-channel dialogs that build on behavior. Make the move to cross-channel customer communications. Make targeted email and mobile messages a part of your strategy. Increase the value of every inbound customer interaction. Unlock the real power of the digital life cycle. Measure the return on your investment in social media. Treat mobile marketing as another valued marketing channel. Learn from 1, CMOs what you need to know to thrive in this era of continuous change.

Read the report at: www. A current list of IBM trademarks is available on the Web at Copyright and trademark information at ibm. In particular web merchants will invest in better applications that will strengthen their core e-commerce infrastructure and integrate their e-commerce platforms more eectively with other information management systems.

The survey shows that many web merchants are in a mood to invest in more e-commerce systems and services. In , Among that group, Online is the channel where the growth is coming from, so thats where more retailers are going to keep on investing the most technology dollars, says Brian Walker, vice president and principal analyst for e-business and channel strategy at Forrester Research Inc. Some multichannel retailers plan to close 12 Internet Retailer.

Topping the list What are your top e-commerce technology budget priorities? Chain Catalog Web Manufacturer For most merchants the single biggest priority is purchasing a better e-commerce platform, followed by making a bigger investment in mobile commerce and social media.

The survey results, which include a response from 70 web-only merchants, 15 chain retailers, 14 catalog companies and 14 consumer brand manufacturers, reveal that a new e-commerce platform is the top spending priority for Respondents could choose more than one answer.

Where retailers are going to spend the most money next year is on those tools and programs that make it easier and faster for consumers to shop, research and make a purchase from their smartphone or tablet, and share the experience with their family and friends on Facebook and elsewhere, says Walker.

Theres a sense of urgency on the part of many retailers that mobile and social technologies are www. E-Commerce Technology Spending What is your primary business? Chain retailer Catalog Web-only merchant Consumer brand manufacturer What is the size of your annual e-commerce budget? Check all that apply Attract new customers Generate more sales from repeat customers Generate more web trafc Increase conversion rate Increase ticket size By what amount will you increase your spending?

Less than 6 months 6 months to 1 year 1 year to 2 years More than 2 years No plans to replace What type of e-commerce platform are you planning to deploy?

Internal design and implementation Move to e-commerce platform hosted by a vendor, managed in-house Move to e-commerce platform hosted and managed by a vendor Off-the-shelf application from a vendor Software-as-a-service from a vendor Will you increase your spending on e-commerce technology and services next year?

Yes No Will you invest in mobile commerce, either in-house or via a vendor, in ? Yes No How much will you invest in mobile commerce in ? What are the main challenges you face implementing better e-commerce technology? Check all that apply Lack of funds Not enough experienced staff Too many older systems to integrate Getting managements consensus with too many options to choose among Other By what amount will you decrease spending? To keep pace with their customers, merchants tell us they have to keep investing in better technology.

Which of these e-commerce applications do you expect to add or replace in the next 12 months? For Market America Inc. The online retailers biggest priority is migrating to a universal e-commerce platform that features more than 30 million products, faster site search, an enhanced shopping cart that lets consumers purchase merchandise from participating retailers directly on the Shop.

When work on the fully integrated platform is complete sometime in the rst quarter of , Market America shoppers also will be able to use their customer loyalty perks to make purchases on Shop. Internet Retailer How many e-commerce technology workers will you add? What are your top technology hiring priorities? Which of these e-commerce services do you expect to add or replace in the next 12 months? Check all that apply E-mail marketing Site design Afliate marketing management Social media Search engine marketing management Web site performance monitoring Payments processor Web hosting Security certication Fulllment How big is your current full-time e-commerce technology staff?

Our vendors perform all services www. Who is the top e-commerce technology decision maker in your company? What is the annual sales range of your online retail business? Market America wont be adding any new applications to its updated e-commerce platformMarket America acquired Shop. With a better e-commerce infrastructure in place, Market Americas next e-commerce spending priorities are to add on mobile commerce and expand further into social media.

When the platform is fully operational our shoppers will be able to shop both MarketAmerica. But in order to completely integrate Shop. Were looking to add at least a dozen people, says Brady. Great expectations Which of these e-commerce applications do you expect to add or replace in the next 12 months? Help wanted Hiring more e-commerce employees is a budgeting priority for other online retailers as well.

The survey, which Internet Retailer conducted in October with readers of its IRNewsLink newsletter and in conjunction with marketing and survey technology provider Vovici Corp.

Of those, Most online retailers taking part in the survey operate their e-commerce program with a small sta But regardless of their size most web merchants are looking to hire specialists, especially programmers. The top e-commerce decisionmaker at But hiring more seasoned e-commerce professionals or bringing in talented newcomers that can be trained on the job is just one item on a big list of technology spending decisions the top e-retailing manager will make in E-commerce executives will also be deciding how best to expand mobile commerce, fully integrate their e-commerce infrastructure and deploy a new platform.

The survey nds With online retail sales expected to once again grow by double digits in and more consumers permanently shifting a bigger portion of their shopping from stores and catalogs to online, web merchants will be ramping up their spending on better e-commerce systems and services for at least the foreseeable future, says Michael Griswold, a research vice president and e-commerce technology analyst with Gartner Inc.

The pace of e-commerce technology development will do nothing but accelerate going forward and the retailers that want to keep bringing the best customers to their e-commerce, mobile and social media sites will keep on investing in better systems, says Griswold. For retailers that keep on making timely and well thought out decisions about future investments in their e-commerce infrastructure, better technology will give them a big competitive advantage.

These days its more likely to be the latter, as retailers seek to make sense of data streaming in from e-commerce sites, bricks-and-mortar stores, contact centers, e-mail, mobile devices and social networks. Its one of the toughest jobs in retailing, but if done well it can produce big rewards by attracting customers ready to buy whats oered them.

The key to success, says David Zucker, chief marketing ocer of trendy ash-sale retailer Gilt Groupe Inc. Take on too much data, too soon, and merchants and marketers can get overwhelmed.

Getting acclimated with data is step one, Zucker says. Otherwise, peoples eyes glaze over and their heads explode. Merchandising people who arent accustomed to looking www. As Gilt and other retailers and analytics experts have learned, however, the tools and services for accessing and using analytics data are becoming both more sophisticated and easier to use.

One of the challenges I had for years as a retailer was managing the massive amount of data about customers from web analytics, call centers, e-mail marketing, and our own segmentation of customers, says Eric Tobias, a former co-owner of Batteries.

It was dicult to bring all that information together and get a single view of a customer. To be sure, accessing and using multiple sources of customer data remains a signicant challenge for many retailers. But today, Tobias and others say, new technology and more sophisticated outside services make it more possible for retailers to gather and use data from multiple data sources.

With the right mix of technology and expertise, retailers of dierent types and sizes are nding they Internet Retailer Rosetta Stone also has found that it can improve conversion rates and sales by placing more videos as well as customer testimonials on other pages of its web site.

And its gleaned some surprising insights about how its customers shop and respond to online content. The data shows, for example, that of-sale systems along with online data to get a singular, cross-channel look at customers to build more eective online content, says Tobias of iGoDigital, which compiles multichannel shopping data for hhgregg to support its e-commerce strategy.

Web site analytics alone wasnt really providing the necessary insight to properly merchandise products on the web site, he says. So we worked with them to get a more singular view of customers across channels. IGoDigitals software uses a unique identier for each tracked customer, usually an e-mail address the customer provides when making an online or oine purchase. By combining data on daily store sales with web browsing data, hhgregg learned, for example, how some customers purchased TVs or other items in stores, including the specic model and the price, after having researched similar products on hhgregg.

Knowing which price points and model a customer nally purchased in the store, he adds, has enabled the retailer to sharpen its online merchandising to capture more sales online, Tobias says. Rosetta Stone lifts conversions One retailer taking advantage of updated analytics software is Rosetta Stone Inc.

Using the Online Marketing Suite, which makes use of the analytics technology that Adobe acquired in when it bought Omniture Inc. We have tracking for each marketing channel, so we know where people came from, and we know which groups of visitors were recent demo takers versus which were purchasers, Li says.

Thats important, he adds, because Rosetta Stone can then respond with the marketing oers shown to be most eective with each customer segment. Rosetta Stone has learned, for example, that visitors to RosettaStone. Conversion rates are a lot better if we send the e-mail after they view a demo, Li says.

To build on that kind of customer activity, the company now places prominently on the lead page for each language an 18 Internet Retailer. David Zucker, chief marketing ofcer, Gilt Groupe Inc. Gilt reaches out shoppers reviewing materials for one foreign language will often switch to another language program if presented with content about it, helping to reduce cart abandonment.

When shoppers search for a German program, then see an oer for French as well as German, they may switch to French, Li says. Analytics data can be especially powerful when it comes from more than one sales channel, such as bricks-and-mortar stores and a retailers web site. Multichannel retailer hhgregg Inc. Women tend to buy stu for men, but we were under-performing, says Zucker, the chief marketing ocer. To turn that around, Gilt worked with customer analytics data compiled by Mu Sigma, the retailers analytics service provider, to build predictive models of women shoppers most likely to respond to pitches for mens products.

Mu Sigma combined such data as demographic proles of women known to purchase mens products www. Mu Sigma then helped to identify segments of shoppers most likely to respond to particular promotions.

Women within certain age and income ranges, and from particular areas of the United States, for example, might be more likely than other women to shop for gifts such as mens cuinks. Zucker adds that Gilt also knew from web site analytics data that many women shoppers do their impulse buying at noonwhich turned out to be a good time to present them with oers for mens products.

Giacomazzi relies on constant and real-time updates of online shopping activity on her site that she can view through an analytics dashboard from Spring Metrics, a company that caters to small retailers.

In addition to showing which Internet search terms visitors may have used to arrive at CastCoverz. She can also see a visitors geographic location. It shows how much time spent on each page, and how the visitor went to sections on Legs, Boots, and About Us, but not to Arms.

By combining that kind of specic visitor information with broader aggregated visitor data, including conversion rates and sales, she says, CastCoverz learns about consumer interest in product mixes, and demand from dierent regions of the country. By monitoring how many visitors click the About Us section, she learns how many visitors want to know more about the company as well as its products. The retailer also gathers customers e-mail addresses when they check out with Google Checkout, the only payment method oered on its site.

That helps it track customers repeat activity. And it learns through social media and other communications with customers that many come back repeatedly to buy cast covers as gifts, such as when a friend or someone in their sons or daughters local high school suers a sports injury. By combining such information with Spring Metrics data on how visitors arrive at its site and shop for products, CastCoverz can more eectively promote product combinations on its site and through targeted marketing campaigns, Giacomazzi says.

For example, it may promote packages of products likely to sell in certain regions and during particular seasons, such as decorative and waterproof leg-cast covers promoted in winter e-mails to customers in northern areas, a customer segment that orders leg cast covers more often than consumers who live in less icy climes.

Its all about selling to customers when theyre ready to buy, Giacomazzi says. Thats what analytics can help retailers do, if theyve got the technology and expertise to bring their data to heel. CastCoverz, a small web-only retailer that sells decorative and waterproof covers for medical casts placed on broken arms and legs, has learned from its analytics applications that what it had thought of as a tiny niche is bigger than expected, and that consumers shop for these products in unanticipated ways.

When building this business I had expected it to be a lot of onetime sales, and that I wouldnt have a lot of repeat customersbut I was wrong, says Annette Giacomazzi, who launched CastCoverz. Analytics, she says, has enabled her to build customers interest in a variety of products and generate repeat orders, she says.

Annette Giacomazzi, owner, CastCoverz: Its all about selling to customers when theyre ready to buy. The dashboard, which she pulls up on her computer screen daily, also continually updates the number of visitors to the site and sales conversion rates.

I can watch all this in real time, Giacomazzi says. Giacomazzi reads o details of a recent site visit: From Stamford, Conn. Each year, the barriers to enter the e-commerce marketplace for vendors gets signicantly lower and, therefore, so does the technology barrier to entry for retailers.

There are more vendors with more applications that are easier to use, cheaper to implement and contain more functionality than even 18 months ago. Open source software has become increasingly popular for smaller retailers. And while there is a tendency to think that open source means free, that is not the case. Nor is open source going to be an end-to-end solution to technology challenges.

But open source does provide retailers with comprehensive and cost-eective options. The challenge with open source is to be sure you either have the programming skills in-house or you choose a developer or systems integrator that can do the job.

The prevalence of Software-asa-Service and cloud, or network, applications can lower or defray 20 Internet Retailer. Many options exist for retailers who want to go big by taking advantage of the capabilities of other storefronts, shopping channels or dropshippers.

Not actually owning the software or hardware is now viewed as increasingly acceptable and less risky, from senior managements perspective. It may even be viewed as the more desirable option. Online merchants today seldom need to develop, buy or host the software, especially since almost every e-commerce technology, including complex back-end systems, can now be obtained as SaaS.

More and more, smaller retailers are looking for end-to-end e-commerce systems. They are viewing their business more holistically and often, more as multichannel. The more frontto-back functionality that an application can provide, the easier the integration and, usually, the more cost-eective.

For example, e-commerce platforms with order management system capabilities are becoming standard requirements. In other cases, retailers are looking for vendors that oer technology, fulllment and customer service in one. The market drives innovation Since the number and variety of e-commerce and multichannel businesses is also expanding, more vendors are innovating and www.

Our numbers speak for themselves. Ai is committed to transactional intelligence. That means planning, designing and developing ecommerce solutions that deliver big results.

Visit us online to learn more: www. One could always sell anything online, of course. But now, more vendors have tools for retailers of specialty verticals such as subscriptions and continuity programs, sharing, and others.

E-commerces rapid growth and increasing importance to the bottom line are making it cost-eective for vendors to include more and more features and functionality in their out of the box applications, making these applications available to smaller retailers within their price range.

As the needs of the big players become the norm, they become standards for smaller merchants, and that demand allows for vendors to invest in turning those features into commodities. Many aordable applications now contain the tools a small or medium-size retailer needs, right out of the boxsuch as search engine optimization capabilities, advanced search, guided navigation and rich imaging.

Also available is functionality that includes more robust merchandising, promotions, and basic personalization, account management, order management and improved reporting. Even better, retailers are taking advantage of out-of-the-box integrations with popular third-party vendors from marketplaces such as Amazon and eBay to social sites like Facebook to tools such as analytics and ratings and reviews.

Exploring other alternatives Many options exist for retailers who want to go big by taking advantage of the capabilities of other storefronts, shopping channels or dropshippers. Amazon and eBay have always been available as partners for smaller merchants. If auction sites are losing their popularity, there are more online shopping malls for retailers of all types and sizes. The dierence in the costs of doing it yourself vs. Many retailers now work with dropshippers, rather than purchasing inventory and fullling orders themselves.

This gives them more product options and requires less of an investment, in part because there are no warehousing costs or pick, pack and ship sta needed. Of course, the downside is you lose control.

Finding the right partner is imperative. Having an international presence is more accessible to smaller merchants now. Before, they were limited to using the postal service. Now, as shipping internationally becomes more common, there are vendors that enable retailers to ship without having to know and deal with all the rules of international shipping, or deal with internal technical integrations.

Today, there is a good deal of competitive intelligence that was www. You cant afford to have your hardwon business collapse if your webmaster gets hit by a bus. Cross-train, communicate, dene your standard operating proceduresand have a Plan B in case Plan A zzles. Know your competition. Dont necessarily compare yourself against Target or Saks.

Find the other smaller merchants that would appeal to your customer. Dene your voice. Having a voice is an smaller merchant advantage. Dont let it go to waste. Look at Woot or ThinkGeek. They arent small and independent anymore, but their personalities shine throughout their site. They take a conversational tone in product descriptions, FAQs and e-mails. This can help create a loyal following. Find your niche.

You cant be all things to all customers. If youre selling T-shirts, curate your products to reect your image. If youre selling home goods, sell the ones that map to your customer base. Turn small into an advantage. Take advantage of accessible technology; react quickly to changes in the marketplace. Focus on your business needs before your technology. While very important in achieving your goals, dont put the technology cart before the business horse until you know what you need.

Best in class might be more than you need. Be realistic when assessing your needs and your limitations, and nd an application that ts where you are now and where you want to be over the next few years. Tempting as it may seem, dont necessarily go for a Cadillac application when a Ford will do the trick.

Keep it simple. Dont over-design or over-engineer. Prepare for reasonable contingencies but dont try to prepare for everything. Complicated systems are hard to implement and hard to maintain. Things change at the speed of light. A year plan will be useless in three years, unless the plan for year two is: reassess the year plan. Plan your multichannel needs for three years out. Then revisit. Multichannel success requires people, not just technology.

Technology is a necessary tool but it is only as good as the people using it. Be sure that you are continuously evaluating, developing and enhancing your team. There is a wealthor maybe a delugeof information available to anyone who bothers to look for it, and a lot of it is free.

Whitepapers, webinars, articles on the Internet, along with tradeshows and conferences, all provide the data and knowledge to everyone, regardless of the size of their company. Government web sites, such as the U. E-commerce marketplace data-gathering companies such as Hitwise, comScore and Google Trends can provide insightful information, enabling merchants to compare themselves against companies in their vertical and those that are of comparable size.

The key to real success is translating all that data into actions that match your business strategy. They understand how to buy keywords on Google and do so with abandon. SEO is more of a challenge, which requires the comprehensive and ongoing eort to embed keywords into all aspects of the web site. Some of this is a technology issue, some of it is having the right people and right number of them to do the work, analyze the results, test and repeat. Also, smaller merchants tend not to focus on customer retention and increasing the average order value.

Unfortunately, this sometimes leads to people who are jacks of all trades but masters of none. Basic skills can take a merchant part of the way down the road to success but more expertise is needed to take reach the destination. Customer service is a critical function that is hard to do well. Its costly and most smaller merchants cant aord the comprehensive, high-quality customer service that a larger competitor can. For example, Bed Bath and Beyond will send a return authorization with every order; Newegg will do so for selected orders those with high return rates ; most smaller retailers cannot aord to do either.

Sometimes, the desire to squeeze every dollar out of a sale and to give the minimum amount back results in unfortunate policies that smaller merchants could avoid, including charging a restocking fee and forcing customers to go to the manufacturer with a return after 15 days.

These can hurt customer retention. Performing customer service inhouse provides the opportunity to have a more personalized service, to keep a stores personality, and to better resolve any issues based of sta expertise. Also, it is a great opportunity to up-sell. But handling returns makes it more dicult, logistically.

Live chat is becoming increasingly popular with smaller merchants but most of the bigger retailers seem to shy away from it. Perhaps they have invested so much in an eective customer service function that they dont feel live chat is a worthwhile or necessary tool. Live chat is a helpful tool, but can be expensive if deployed across the whole site and can be annoying to shoppers if it is too intrusive.

Create appropriate rules that will initiate chat if a customer is abandoning their cart or they are stuck in Internet Retailer Challenges for the smaller merchants So, while new, cheaper technologies are providing advantages to the smaller merchants that didnt exist previously, there are still challenges.

The sophistication of online shoppers results in their expectation of the same quality user experience, regardless on the size of the merchant. After all, the beauty and the curse of the web is that a small business can appear to be a big one.

Therefore, the customer will not accept a sub-par shopping experience, from the usability and design of the site to the ease and reliability of delivery. Smaller retailers understand the importance of customer acquisition and spend a lot of money on search www. They worry more about getting the rst customer and compete on price for that customer and dont focus on creating loyal customers. Often, they dont maximize their use of e-mail marketing, which is a very costeective tool with high ROI.

Improving loyalty can be laborintensive and smaller merchants often dont have people with the bandwidth or perhaps skills for this. More eective merchandising, appropriate upsells and cross-sells, promotional strategies, database segmentation, the right e-mail marketing, analysis of demographics, and how to market to them all require honed skills.

Smaller merchants often have employees. And give the customer the option to initiate chat at any time. Insight into inventory is another challenge for most smaller merchants.

Their real-time knowledge of their inventory can range from non-existent to not optimal. The smaller the business, the harder it is to have current information on inventory, and often it is a manual process. This is not only an ordering problem but it almost always becomes a customer service problem. Often, the main problem is lack of communication between the front end and the back end. Another potentially daunting aspect of e-commerce for a smaller merchant is the increasingly complex legal environment of doing business on the web.

Dierent states not to mention dierent countries For example, its quick and easy to leverage social media. Sometimes, smaller merchants can do this better than large companies because they are not so restricted in determining their voice.

There is no corporate image to contend with, no large committee of stakeholders to approve every action and no legal department to sign o. The CEO can just decide and do. Technology, security and legality Smaller merchants also tend not to pay enough attention to their current technologywhether homegrown or purchased.

By not keeping up with technology developments and upgrades, merchants systems quickly achieve legacy status, leading to bigger technology investments in the future in order to compete with their peers. A common failure for smaller merchants is scalability. While their technology can handle their business most of the year without incident, any sudden spike Christmas, the Oprah eect can render their system inoperable and often unable to quickly recover.

Another danger of using dated technology is not being up to date with security. Unfortunately, hackers and viruses are up to date, so its imperative that small online merchants provide the same quality of security as any big company.

While big companies have certainly had their own security problems, they understand that it is their responsibility to address security.

Sometimes, smaller merchant businesses do not focus on it as much as they should. Often, security tools are included 24 Internet Retailer. By their nature smaller and more nimble merchants can react more quickly to new trends in the e-commerce world.

What is PCI-compliance? How to handle customs issues? In some ways, it is even tougher for the smaller merchants because they dont have legal and tax departments dedicated to guring all this out to their best advantage. Smaller merchants also can get mobile quickly. From mobile marketing to a mobile app to a mobile web site, there are quick and relatively inexpensive options for getting in the game and competing with the big stores.

There also is strength in numbers and retailers can join forces with other smaller companies. There are sites like Etsy that create a common marketplace for companies with niche products. And there are aliate marketing programs that can help you expand your reach for a fee. Other marketplaces for getting products to the consumers include Amazon and Buy. Given all these options, the temptation might be for an smaller merchant to overestimate the opportunity and the revenue potential of e-commerce growth, and to underestimate the amount of preparation, work and money required.

It is important for you to understand what your strategy is, dene your objectives, determine your requirements and create your plan. Then execute. The advantages of being small Given the availability of stateof-the-art technology, it does not take that much for someone with ambition and an idea to create a viable e-commerce business.

Many providers have tools that enable small retailers to get an e-commerce site up in days, making it hard for shoppers to tell if a merchant is a mom-and-pop business or a bigger player. All were built for success by americaneagle.

And in recent years, as Internet connections have gotten faster, and more online activities compete for their time and attention, their expectations for a smooth and speedy experience on your web site have grown. Yet to compete for their mindshare and loyaltyand their dollars youve taken steps to make your web.

But all of this comes at a price it slows down your web site. And that can have serious implications. Also, when your site suers latency, or page-loading delays, due to the number of marketing campaign tags, it can cause friction with your information technology department, which is often charged with improving your sites performance.

They point the nger at you for causing all the slow-downs, and you get frustrated by their inability to make improvements. Maybe theyve even gone so far as to set limits on what campaigns you can. Youve probably also implemented a number of online campaigns to increase awareness of your brand and deliver a more personalized experience. And with each of those campaigns comes 26 Internet Retailer. Furthermore, Google factors web site speed into its ranking algorithm, so a slow-loading site will suer lower ranking in web searches.

The reasons most site owners and marketers havent taken adequate measures may include a decit of time and resources, and budget constraints that prevent them from purchasing tools and technologies. A general lack of understanding about what corrective measures to take is also a contributor.

If the scenario above sounds at all familiar, then keep reading. This article is intended to shed some light on how to address latency, by oering advice on how best to measure site performance and providing some practical steps you can take to improve the speed of your site. If so, you can work with your web designer to overcome some of those problems. How about dierent connection speeds? Does a signicant portion of your customers live in areas where high-speed broadband connectivity is still limited?

If so you might want to tailor your site to themunless they represent only a small portion of your customer base. Where your visitors are. Are your visitors in your backyard, or across the country? Or even overseas? You should use testing services that will show site performance for various access nodes and paths, so you can tell if your site performs well for local trac but is quite a bit slower for trac coming from other, far-o places.

This might indicate that you need to have platform servers in other locations to accommodate those visitors. Peak and off-peak trafc times. What are the variations in trac load that your site can accommodate, and when are you more likely to see peak trac numbers?

If you can pinpoint certain times of day, or even specic dates when trac volumes spike, you can enact temporary adjustments to improve performance during those times while keeping your site intact during other, less busy periods.

Look beyond the home page. Dierent features and functionalities will load on dierent pages of your site, so dont assume that the way your home page loads is a good representation of your whole site. You need to evaluate dierent pages separately, and consider any applications that might be slowing particular pages down, such as user reviews on product pages or too many images on search results pages.

Evaluate whether tags are slowing down your site. You can determine if third-party tags, used by external www. Where to look for performance issues In order to accurately measure page load speedand determine the right xthere are a variety of factors to consider: Server-side vs.

You can address the server side by adding more servers or using acceleration technologies, but you dont have a lot of control over client-side issues. For example,. This is not recommended as a permanent x because of the loss of tracking data, but it can show you if tags are contributing to site latency. For example, one of our clients thirdparty tags were aected by Hurricane Irene this past summer, and they saw their web site speed up considerably when they were forced to turn the tags o.

There are providers that can evaluate the amount of time tags take to load; and tools that simulate a slow-loading tag, which will give you an idea of the potential drag on your sites performance. As youre evaluating the areas outlined above, its important to remember that you should never look solely at performance averagesa mistake people often make.

If you only consider average performance you may have a false perception that your site performs just ne, and you can miss out on determining the real problems. As an example from work conducted by web analytics consultancy Semphonic, a look at Site As page transmission speeds shows that the average was 1, Kbps kilobits per secondwhich isnt too bad compared to its competitor sites, which ranged from Kbps to 2, Kbps.

Yet a closer look at Site As site statistics shows that the maximum transmission speed was 1,, and the minimum was 31 Kbps. This is a pretty big variationand the worst-case scenario is quite a bit slower than the average. So look at the full picture, not just the average. How to strike that balance will differ for every retail site. There are ways to improve performance without sacricing the experience, but its important to rst look at the trade-os people are currently making between functionality and the negative impacts of slow page loads.

When tags are removed, marketers have no idea how well their campaigns are performing and what contribution theyre making to an actual purchase. Before you jump the gun and remove all the third-party tags from your site, strip your product pages of compelling images or add a bunch of servers where they may not be needed, consider the following ve options, which might give you the performance boost you need now.

Optimize page code. This was the number one response people gave on our survey for how theyre addressing latency. Optimizing page code, or shrinking the Javascript, involves merging the separate sets of instructions that tell the page what to do. It stands to reason that downloading lots of small scripts takes longer than downloading one large script.

Marketing professionals might have some trepidation, given that this is in the domain of the I. But quick xes can be done, even by those with limited programming knowledge.

All that needs to be done is to open the Javascript les and copy and paste them all into one le. If this sounds a bit daunting, there are a number of online resources that provide an easy guide to merging les dynamically, such as Smarty. Address site functionality. Site performance will vary from page to page, depending on what applications and functionalities you havesuch as site search, shopping cart, check-out, live chat, etc. This can be particularly true if you rely on hosted solutions.

For example, Internet Retailer Measuring latency: Four steps to acceleration So, given all thats been discussed above, how can you go about speeding up your site beyond some of the simple tweaks you might already have made?

Theres no simple, black and white answerthe most www. Respondents also identied the key steps theyve taken to improve site performance, including optimizing page code, improving performance monitoring and reducing page weight. There are many ways marketers currently address page load speed, all of which are eective, except the idea of reducing or removing thirdparty tagsa common misperception. Or, as was the case with one company, perhaps the additions to your installed internal search database grew by volumes over recent years, to a point that it dramatically limited performancein which case, a clean-up of the database would likely speed up performance.

Reduce the weight of social media apps. Social media plug-ins, while increasingly popular for their potential viral impact, have recently been identied as a contributor to site latency. For example, in a study we did in conjunction with Catchpoint, we determined by looking at a number of sites that Facebooks Like plug-in stalls page load time by approximately 0.

Optimize third-party tags. Every online marketing application or campaign includes a tiny piece of tracking codeor tagthat sits on your site. There are tags for display ads, paid search, SEO, retargeting, e-mail marketing, aliates, site analytics and more. Each individual tag can take up to one quarter of a second to load. Our research shows that the average e-commerce web site has more than 20 dierent tags, many on the same page.

Most e-commerce sites incorporate ve to seven tags per page. As marketers invest more in online marketing, their growing 30 Internet Retailer. As previously mentioned, many marketers address this problem by signicantly reducing, or even removing altogether, the tags on their site. One major U. When you take a comprehensive view of your sites performance you can easily nd areas for improvement without having to take drastic measures.

However, the downside to removing the tags was that the retailer gave up the ability to track their customers marketing activities, which resulted in an incalculable loss of customer data. Thats a very dicult trade-o, and one most marketers dont want to make.

A better approach to third-party tags is to optimize themsomething you can achieve through use of more sophisticated tag management systems which put all tags in one container, so theyre more easily implemented and managed. There are several ways to optimize your tags. For example, you can congure your tag management system to perform parallel tag loading, which loads all tags in parallel rather than in sequential order, where slower loading tags can hold up the rest, thus reducing the total time necessary for the page to complete.

You can also set limits so that any tags exceeding a certain amount of time to load can be timed out, and set your system so that only tags. Finally, you should make sure any old tags that are no longer in use are removed from your site. Often, tags get put on a site and are then forgotten, and the accumulation of them can drag down performance. Start at the top. When it comes to how your pages should load, always work your way from.

Taking this approach with all the properties on your site including images, content and even tagsdemonstrates to your visitors that you value their time and enables them to get started with their shopping experience right away, rather than waiting for items to load that theyre not even readily able to see.

When you take a comprehensive view of your sites performance and how its measured, you can easily nd areas for improvement without having to take drastic measures that compromise usability and campaign tracking. Whatever you do, be sure to test your sites performance regularly so youre better able to determine when problems arise, and how to address them.

Doing so will ensure that you deliver the smooth, streamlined experience your customers expect, and will help strengthen your brand reputation, improve search engine rankings, reduce site abandonment and lead to more purchases. Monitoring 36 Content Management. As an agency of record, the company can negotiate signicant discounts from multiple advertising channels. Aliate Tractions program managers develop campaigns, creative materials and relationships with publishers and networks.

Real-time updates help web retailers programs become viral through social media. The company attracts and engages aliates through newsletter communications. The company accepts web retailers with a functioning web store with good conversion rates, a technically sound platform and a dedicated program manager.

Commission Junction E. Montecito St. Operating one of the worlds largest aliate networks, Commission Junction provides aliate services, including network access, relationship management, program management, pay-per-call, product catalog, creative services and agency services, as well as tracking and media services. The company partners with agencies to develop and manage performance marketing programs for their clients. Aliate marketing services include outsourced program management, lead generation, prospect e-mail, search engine marketing, Facebook advertising, targeted display and creative services.

Pricing options are performance-based. Its tracking methodologies feature post-back tracking, or cookie-less, server-to-server tracking for situations where typical cookies are not available, such as the European Union. It also feature thirdparty server-to-server tracking that allows aliates and publishers to piggyback and add their pixels to a campaign using the aliate interface. Epic Media Group Seventh Ave. Its Epic Marketplace network enables brands and advertisers to leverage social media, mobile advertising, premium display targeting, video and rich media.

In , Epic Marketplace migrated to a new cross-channel ad serving platform that seamlessly integrates all Epic Marketplaces distribution channels. The platform has an enhanced attribution analytics engine. Dillon, CTO. The Inuvo platform uses behavioral targeting technology to analyze and predict fraud, rate individual publisher and advertiser trac quality, and provide targeted oer recommendations to its users.

The site oers an e-book to help clients new to aliate marketing learn the basics. Topics include important aliate marketing terms, key steps to a successful launch and how to communicate with aliates. LinkShare Park Ave. Clients can tailor LinkShares products to their needs using LinkShare Complete to let the company manage their entire aliate marketing channel or LinkShare Exchange to use the companys technology to manage their own program.

MTPX allows the companys partners to create and deploy pay-for-performance marketing campaigns. MTPXs proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. Clicks are priced and routed based on real-time bids and click quality metrics. GECOM is an aliate agency for outsourced aliate marketing management and aliate marketing program services.

The agency takes a customized, comprehensive approach to each program it manages. Full outsourced management services include recruitment, activation, optimization, reporting, communication, strategy, design and launch or re-launch, brand name protection, terms and conditions development, program rules enforcement, conict resolution and relationship building. NetX W. The Aliate Benchmarks study for advertisersthe third such study conducted by its research divisiondiscusses aliates experiences with dierent types of ad performance, site visitor demographics, technology and communication preferences, reasons for joining an aliate program, experiences with emerging technology and other issues.

Main St. Tools include Pepperjam Chat, enabling publishers and merchants to communicate; Pepperjam Recruit, allowing merchants to research and partner with aliates that best t their vertical; and Pepperjam Creative Reporting Tool, which helps merchants and publishers to optimize inventory and test multiple creative links. The companys integrated package of Internet marketing services includes usability optimization to convert web site visitors into sales, and a combination of aliate marketing, organic and sponsored search marketing to drive more qualied trac to retailers sites.

ProtRank oers pay-for-performance pricing, so web retailers pay only when products or services are sold. Schaaf-PartnerCentric Congress Ave. In , Schaaf Consulting acquired PartnerCentric, which had launched in The company works with coupon and content aliates, as well as paid search and comparison shopping engine aliates.

It also recruits and activates new or emerging aliates, detects and reverses the eects of fraud and keeps it merchants informed of aliate channel trends. ShareASale 15 W. The company oers aliate program guidance and consulting options. ShareASale helps build the foundation for an aliate program, from initial recruiting to uploading product data feed.

The company will also review a retailers aliate program and nd areas for improvement. ShareASale will provide a list of high-potential aliate recruits selected for the retailers niche. Fort Ave. The zanox network generates more than transactions per minute. Services include aliate program and campaign set-up, account management, selection of relevant publishers, payment and billing service, and quality assurance of publisher trac.

Research coverage includes business intelligence, communications, customer management, enterprise applications, nancial management, global supply management, human capital management, IT infrastructure, IT security, manufacturing, product innovation and engineering, retail and banking, service management and supply chain management.

Accenture Ltd. Campbell, Group Chief Executive, Technology. The rms research helps clients enter new markets, increase revenue in existing markets, improve operational performance and deliver their products and services more eectively and eciently. Accenture also oers business transformation outsourcing. The rm provides programs in subscription-based lifestyle services and personal protection, points program management and insurance for more than 5, marketing partners worldwide.

Altman Dedicated Direct Academy St. The company helps online retailers meet a range of challenges, including merchandising, development strategy and planning, new product development, catalog and web merchandising planning, and brand identity programs.

Altman oers consulting in the areas of strategy and assessment, merchandising and product development, promotion planning and execution, and customer relationship management. Kingston, MA B2Cpartners.

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Youve probably also implemented a number of online campaigns to increase awareness of your brand and deliver a more personalized experience. Commerce Guys Wildwood Ave. Dont let http://replace.me/17077.txt go to waste. I sent it to all my friends.

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